GOLD > Good > Better > Best
Smart Investors Buy the Very Best Gold
Gold demand is rising. Gold bullion prices have increased x% in the last five years. Gold prices have far surpassed all-time past highs reaching $5,??? this year. Central banks are accumulating Gold. Physical supply remains tight. And investors are asking the right questions:
Should I acquire more gold?
What’s the smartest way to own gold right now?
Not all gold is created equal. Here’s a simple framework we use with clients:
GOOD: Gold Bars
If your goal is pure metal exposure, gold bars are a solid starting point.
- Lower premiums over spot
- Efficient way to accumulate ounces
- Straightforward pricing
Bars give you gold at some of the lowest per-ounce costs. If you simply want weight, this works.
But there’s a better way.
BETTER: Government-Minted Gold Coins
Coins like the American Gold Eagle can add another layer of strength.
-
- Backed by sovereign governments
- Globally recognized
- Highly liquid, easy to sell, non-reportable
- Easier retail resale
The negative about newly minted one ounce American Eagles is they are common, very common. Since 1986, over 22 million one-ounce American Gold Eagle coins have been minted by the U.S. Mint.
Gold Eagles are one of the most widely held gold bullion coins in the world. None have ever been circulated as money. None show signs of wear or usage. Almost all remain in like-new condition and are hardly desirable among true rare coin collectors. The secondary potential is unlikely for them to develop secondary collector premiums in our lifetimes.
That said, you still get better gold potential and find them easier to buy, sell, or trade worldwide that bullion in bar firm.
And then there’s the top tier…
Classic Pre-1933 Gold Rare Coins
Classic U.S. gold coins such as the Saint-Gaudens Double Eagle and Liberty Head Double Eagle offer something bullion cannot:
Two significant drivers of long term value.
- Intrinsic gold content increases the floor under Pre-1933 gold coins.
- Scarcity and collector demand add a double-profit potential.
Rare gold coins are no longer being minted. Many Pre-1933 U.S. gold coins have shrinking populations as lower quality rare coins are often melted down into bars when gold prices rise rapidly. In past gold bull markets, common bullion was melted — but high-grade rare coins were preserved and often appreciated far beyond gold’s rise. It often took collectors years or decades to discover just how rare their coins had become. As their scarcity became known, collectors often bid up prices to complete sets or collections.
Unlike bullion bars or new American Eagles, Pre-1933 U.S Gold Rare Coins offer:
- Historical significance to early American West and Industrial Revolution
- Certified authenticity guaranteed by PCGS or NGC
- Extremely limited, locked away, surviving supply
- A rapidly growing base of affluent new coin collectors
- Private, non-reportable, concentrated forms of wealth
- Potential to far outperform ordinary gold in coming markets
The Bottom Line
Bars give you ounces.
Bullion coins give you liquidity.
Rare gold coins give you leverage — metal plus scarcity.
The most sophisticated portfolios often blend all three. But if you’re building long-term, generational wealth, rare gold coins frequently sit at the top of the pyramid.
If you’d like to see current opportunities in each category — including entry-level rare gold coins — contact us at 1-800-xxx-xxxx and we’ll help you structure the right fit for your goals and timeline.
Gold ownership is smart.
Owning the right gold is smarter.